Strategic Impact Advisors shares their strategies and audio content to build women’s digital financial literacy.
Women’s barriers to mobile money include a lack of education, training, and a support network. To address this, Strategic Impact Advisors (SIA) developed Hey, Sister! Show Me the Mobile Money!, a digital financial literacy campaign that uses audio content. Funded by USAID, the campaign is open-source and available in multiple languages
In a recent webinar, SIA shared their strategies for developing Hey Sister audio content.
“We know from research done by MIT and Georgetown that access to mobile money can move women out of poverty,” said Shelley Spencer, founder and CEO. “But literacy is the top barrier to women’s use of mobile internet service in low- and middle-income countries. So we looked at how we could bring digital literacy and financial literacy together.”
In a recent Amplio webinar, Strategic Impact Advisors presented their Hey, Sister! digital financial literacy campaign and shared their strategies for designing audio content.
Designing Audio Content for Women’s Digital and Financial Inclusion
In the creating the Hey Sister content, SIA recognized that women have different needs, with different levels of digital and financial literacy. They wanted to offer short, bite-size learning for better retention and harness the power of storytelling. When the pandemic struck, SIA chose to go with IVR (interactive voice response), which uses audio content.
Hey Sister includes 10 short lessons available in 10 local languages. Messages follow three women as they help, teach, and support one another to use mobile money to manage their finances safely. The women are based on archetypes developed by IDEO.org.
There’s also a facilitator’s guide to train the trainers.
“The target audience is women, but the audio content is available for anyone to use. For SIA, the targeting is done through local facilitators, not just a digital delivery channel,” Spencer explained.
“SIA has country leads in Ghana, Uganda, and Malawi who recruit organizations that are working directly with women. Facilitation is key. That’s where you can take this content and put it on any platform you want—including Talking Books. That’s typically what the facilitators are doing. They’re downloading the content and taking it to play within a group setting.”
To learn more about how to partner with the Hey Sister project, contact Sarah Sitts at email@example.com.
Bridge the Gender Divide
If you’d like to learn more about how to use Amplio Talking Books to deliver audio content like Hey Sister, get in touch!