Understanding the communities you work in is key to creating effective content for social and behavior change communication (SBCC) programs.
Revi Sterling, director of USAID’s WomenConnect Challenge, discusses how to navigate the capricious winds of donor interest. “Funding digital development to empower women must be tied to getting good data, but this is not a common practice,” she says. “It needs to happen at the policy level and have the weight of funders and industry behind it.”
The government-led Niger Smart Villages pilot kicked off at the end February. Talking Books will be used to deliver health and education information, drive demand for services, and collect community feedback.
When UNICEF Ghana listened to Talking Book user feedback, they saw an opportunity to improve their messaging and respond to specific community issues and concerns.
Revi Sterling, director of USAID’s WomenConnect Challenge, discusses a growing gender digital divide and why women are key to sustainable development. “Every woman in the world who is able to own a mobile phone, has one. This is about the one-billion-plus who don’t.”
In 2017, UNICEF Rwanda’s Communication for Development program at Mahama Refugee Camp piloted the use of Talking Books in a refugee setting for the first time. Talking Books more than doubled the reach of their health and sanitation messaging.
Amplio is thankful for all of our Talking Book friends, partners, and supporters. Because of you, Talking Books inspire listeners to stay in school, seek antenatal care, and gain new skills and knowledge to improve their lives. Here are some of their stories.
“Growing up in a village where many people are uneducated makes it difficult for children to understand how they will benefit in the future from going to school now. The Talking Book message about the consequences of dropping out of school inspired me to stay in school and learn. Anytime I see the Talking Book I smile because it is a great influence in my life.”
Ghana has made some progress in reducing maternal and child mortality, but there’s still more work to do. Involving men in pregnancy and child care is important to ensuring better maternal and child health.
In Kenya, Centre for Behaviour Change and Communication (CBCC) used Talking Books to train and support community health volunteers (CHVs) for a USAID-funded project called Afya Timiza. Intervention sites experienced a 110% increase in the number of pregnant women participating in ANC visits.
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